Firstly just let me say two things, this is not a blatant slagging off of the RSPB and yes close friends I did have an RSPB membership so no need to laugh as its something I enjoy!!!
Anyway, onto my slight rant. Over 2-3 years ago I took out an RSPB membership because many moons ago as a child I was a member of the Young Ornithologists Club (YOC) and believed this helped me with where I am today with my interest in wildlife, especially birds. So I purchased the membership on a monthly payment scheme because at the time I could not afford the yearly payment. The pack arrived in the post a few days later with membership, magazine and numerous pieces of paper with masses of information... all good!!!
I used the membership to get into local RSPB reserves like the fantastic Leighton Moss reserve in Silverdale. This was great as the membership got me into these reserves for free and would spend numerous hours there with my Dad, getting absolutely soaked by rain but still loving every minute of it.
Then came the quarterly RSPB Birds magazine. Don't get me wrong, this magazine has a wealth of fantastic information about conservation and birds all over the world BUT why if an organisation is devoted to conservation do they have to fill this magazine with piles of crap... sorry JUNK MAIL. Each time I peeled open the plastic covering and opened the magazine endless amounts of advertising pamphlets and non interesting reading material would fall out.
Straight away I hear people say "Jeez stop moaning its only a few pamphlets" and I agree but this was each and every magazine. But like I said above this is not a blatant slagging off of the RSPB as I believe most magazines and other conservation groups do this. Surely the best option for these organisations is not to do this or why not use the power of email? I'd rather have junk e-mail than junk in my magazines.
In fact why not offer members the possibility of a digital copy instead of a paper copy. Letting people read these magazines on there PC's or laptops, great for the environment and possibly cheaper than printing and sending 1000's of magazines weekly, monthly or quarterly.
Conservation is close to my heart as would love my son/daughter (no idea yet hahaha) to experience and witness some of the things I have seen throughout my life watching wildlife. So this could lead on to the bigger story of waste!!
Oh and before anyone says "just cancel your membership then" ........ I have.